Larry’s Teaching Credentials

For more than 35 years as a strategic marketing, advertising and media professional, Larry has also taught in undergraduate and graduate programs at:

• The University of Southern California (USC Annenberg School for Communication and Journalism, and Marshall School of Business)
• California State University, Northridge (CSUN)
• Loyola Marymount
• The Advertising Center
• Pepperdine University (graduate level, five different campuses).
• He has also been a guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” and USC Marshall School of Business.

He has received the California State University Ambassadors’ “Polished Apple Award” (2006 and 2008) for teaching, mentoring and inspiring students, the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council.

Larry’s courses have included:

• MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine)
• MBFE 658: Strategic Marketing
• MKT 653: Integrated Marketing Communications (IMC)
• MBAM 619: Business Strategies and Implementation
• COMM 542: Business Strategies for Entertainment and Communication Companies
• COMM 541: Integrated Media and Communication Strategies
• GSBA 528: Marketing Management
• MKT 440: Integrated Marketing Communications
• JOUR 340: Introduction to Advertising
• BUS 307: Marketing Management
• MKT 304: Marketing Management
• MKT 100: Conceptual Foundations of American Enterprise

Frequent guest lecturer in Marketing, Consumer Behavior, Advertising, Business Strategies and Global Marketing & Media:

• UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media”
• Cal Lutheran, Orange Coast College, Advertising Center
• Pepperdine University’s Center for Communication and Business
• USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business
• USC Dornsife College of Letters, Arts & Sciences, “Principles of Consumer Psychology,” in the Master’s Human Behavior program

Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars and webinars:

• “For Your Marketing & Advertising Projects: The 9P’s© of Marketing: Real Insights, Strategies, Tactics, Plus a Little on Super Bowl LVI Ads” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 575 (the Advertising Campaigns, Advertising Capstone Course), February 2022
• “For 275: ’22/XXII/56/LVI Marketing and Advertising Lessons. For Better Decision-Making,TV Spots for Super Bowl LVI. My Show and Tell. Involving You” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to the ADV 275 class, February 2022
• “2022 is Close: Londre’s Insights, Strategies and Tactics in the Real World of MMA. Our Global & US Marketplaces, with Business Experiences, IMC and the 9P’s of Marketing (2007), with MMA—Marketing, Media and Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the 375.02 Advertising and Advertising Media class, October 2021
• “It’s Almost 2022: Being Better Prepared For Your Future. The 9P’s of Marketing, Branding, Clients, Promotion, Advertising, Agencies. Londre’s Insights & Observations into the Real World” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, October 2021
• “We’re Live, Loyola Law School: What is Marketing? Advertising? Smart Learning About the 9P’s of Marketing: Branding, “People”-Targeting, e-Commerce, Buying Behaviors, Promotion, without Zoom” presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, Loyola Law School, August 2021
• “What is Marketing? Advertising? Let’s Zoom with the 9P’s of Marketing: Branding, “People”-Targeting, e-Commerce, Buying Behaviors, Promotion, With Global Experiences and the Nine P’s of Marketing” presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, Loyola Law School, September 2020
• “Be Better, More Marketable: Communications, Presentations, Jobs, Interviews. Your Brand and Your Resume,” at the BCOM 4350 Advanced Business Communication class, University of Texas, Dallas, September/October 2020
• “With the 9P’s of Marketing (2007), Global & US Experiences, Londre’s Insightful Gems into the Real World of MMA/Marketing. Media. Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the 375.02 Advertising and Advertising Media class, September, 2020
• “Londre’s Insights into the Real World of Marketing. Zooming with the 9P’s of Marketing, Targeting (“People”) Ads & Media. Global and US Experiences with the Nine P’s of Marketing” presentation at MRKT 342 Media Marketing, School of Business, Woodbury University, September, 2020
• “Presenting Super Bowl LIV TV Spots. Show and Tell. Evaluating the Spots: The Good, Bad, Ugly and Strange Ones,” at Pepperdine’s Seaver College, Business Administration, Communication Division, both Capstone Advertising and Advertising Media classes, February 2020
• Judge, Woodbury University’s School of Media, Culture & Design, Department of Graphic Design, GDES 492: Senior Showcase, Degree Project, Professional Practice, November 2019
• “Ever Wondered Why Some Brands Are More Successful Than Others? Options & Solutions. What Is Marketing? Promotion and Advertising? Global Experiences and the 9P’s of Marketing” presentation at MRKT 342 Media Marketing, School of Business, Woodbury University, October 2019
• “With the Nine P’s of Marketing, Branding, “People”–Targeting, e-Commerce, Behavior, Promotion–“What is Marketing? Advertising?” With Global Experiences and 9P’s of Marketing” presentation at Advertising and e-Commerce Law, the Advertising Law Class 4065/E1, Loyola Law School, October 2019
• “The 9P’s of Marketing, Branding, Promotion & Advertising. Londre’s Insights & Observations into the Real World. Global Experiences and the 9P’s of Marketing” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, September 2019

• “What is Marketing? Advertising? With 9P’s “People” – Targeting, Promotion, Media, Ads, Branding, e-Commerce, Behavior,” UCLA, FTV291C – TV & New Media: Business & Legal Issues, the Business & Legal Framework for TV, Multi-platform Media & Digital Content, April 2019
• “Londre’s Super Bowl LIII Ads Show & Tell, with the Nine P’s of Marketing, eight (8) elements of Promotion” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, both Capstone Advertising and Advertising Media classes, February 4 and 6, 2019
• “Is a Super Bowl TV Spot Worth $176,666 a Second? Options. What is Marketing? With 9P’s of Marketing, Targeting – “People,” Branding, Consumer Behavior, Promotion, Advertising, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), February 2019
• Judge, participant in jury review for Woodbury University’s School of Media, Culture & Design, Department of Graphic Design, GDES 450-Professional Practice, November 2018
• “Londre’s Insights & Observations in the Real World of Marketing’s 9P’s, Branding, Promotion & Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, October 2018
• “Adding Branding, Papa Johns, Bird/Lime, Facebook, Consumer Behavior, Targeting – “People & More to my What is Marketing? Promotion? Advertising?“ presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, September 2018
• “What is Marketing? What is Advertising? With the Nine P’s of Marketing, Targeting – “People,” Branding, e-Commerce, Consumer Behavior, Promotion & Global Experiences/Examples” presentation at Advertising and e-Commerce Law, the Advertising Law Class 4065/E1 (Loyola Law School), August 2018
• “What is Marketing? With 9P’s of Marketing, Targeting – “People,” Branding, Consumer Behavior, Promotion, Advertising, Global Experiences & Careers” presentation at Marketing Principles & Practices class (UCLA Extension), July 2018
• “About Career, Marketing, Jobs, Common/Street Sense, Advertising, Communication, Targeting, People & Nine P’s of Marketing,” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, April 2018
• Business Administration, Communication Division, the Capstone Advertising and Advertising Media class, April 2018
• “Is A Super Bowl Spot Worth $168,333 A Second? An Analysis of the Eight Components of Promotion and the 9P’s of Marketing,” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Capstone Advertising and Advertising Media/Integrated Marketing Communication classes, February 2018
• PVPAL Election Presentation, “Meet the Candidates: It’s About Interest, Transparency, Security, Safety and Financial Responsibility.” October 2017
• “Bring it on: Nine P’s of Marketing; Finding and Landing a Job plus Good Ads and Bad Ads” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media class, September 2017
• “Update, Manage and Promote Your Expert Witness Practice for Maximum Impact,” FEWA (Forensic Expert Witness Association) Panel and Educational Training, April 2017
• “Evaluating Super Bowl LI Advertising, Spots and Promotion: Good and Bad Spots. The Challenges, With the Nine P’s of Marketing.” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media classes, February 2017
• “Understanding Marketing’s Nine P’s. Branding. Promotion’s Eight Elements. Advertising. With Global Examples” presentation at Pepperdine’s Seaver College, Business Administration, October, 2016
• USC’s “Inspire. Network. Connect.” Alumni Leadership Conference and Workshop, as featured speaker and panelist with “Demystifying Communications” presentation, September, 2016
• “Super Bowl 2016. The Best and Worst Ads. With 9P’s of Marketing. What Worked and “It’s Only Creative If It Sells.” Pepperdine’s College of Business and their IMC class, plus Cerritos College’s Television Production class, February 2016
• “Your eVitamins: Educate, Encourage. Engage, Energize, With the Nine P’s of Marketing,” Pepperdine’s College of Business, 2015
• “For Experts or Potential Experts: Marketing is Bigger Than Just Advertising, With the Nine P’s of Marketing” at FEWA (Forensic Expert Witness Association) Annual Conference, Courses and Symposium, Expert Witness Marketing & Business Development Summit, April 2015
• “Courting, Cross Selling and Cross Promoting: Pumping up the Pipeline in the Expert Witness Community” at FEWA (Forensic Expert Witness Association) meeting and panel, November 2014
• “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples” UCLA’s graduate class, Television & New Media: Business and Legal Issues, 2014
• Presenter of “Practical Business Insights into Marketing. It’s more than just Advertising. Really, with the Nine P’s of Marketing” at the Westchester Rotary, October 2014
• “What You Don’t Know About Marketing & Advertising Can Burn You,” sponsored by the Business Law Society at Southwestern School of Law, 2014
• USC Gould School of Law Alumni Association Speaker Series “Confusion between Marketing & Advertising: What difference does it make to Judges and Lawyers?” Approved State Bar of California, Continuing Legal Education (CLE) credit, April, 2014
• “Planning. Nine P’s of Marketing. Research. Good Ads, Bad Ads, Creativity & Sales.” Pepperdine’s College of Business and their IMC class, January, 2014
• “What Clients Expect or What Clients Should Expect From Their Agencies and Partners,” 2013
• “Effective Targeting with the Nine P’s for a Great 2014,” for Growth Consultants & Leading Grow Wise Forums/STAR Business Consulting, Inc., Top Line Revenue Group, 2013
• “Getting an Interview. Landing a Job. Practical, Insightful, Timely Advice and Counsel,” for American Marketing Association (AMA), CSUN chapter, 2013
• “What is Marketing? What is Advertising? What is Promotion? What is Sales Promotion? With the Nine P’s of Marketing & More,” for UCLA School of Law, 2013
• American Marketing Association (AMA) chapter presentation: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012
• “Cuba: Insights, Keys and Observations in its Marketing and Advertising,” 2012
• “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011,” USC and Pepperdine, 2011
• “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices,” 2011
• “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples,” 2011 and 2010
• “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples,” USC, Pepperdine and CSUN, 2011, 2010 and 2009
• “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, May 2007
• “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” in Shanghai, China, 2004
• “Five Business Books that Made a Difference,” Ad Club of Los Angeles Development Roundtable, sponsored by Smart Money, 1997
• Program Presenter, Public Relations Society of America (PRSA) “Successful Strategies, Programs and Events for Non-Profits in the 90’s,” July 1990
• Non-Profits in the 90’s PIRATES (Public Service Directors) Presenter: “Where the Community Meets the Media: There’s Always Been a Part of Public Service in My Blood,” June 1990